Selected workSecurity / Service
DigiProxy
A commercial product site and account area for selling secure proxy packages with transparent pricing and clear setup instructions.
A thoughtful answer to a real problem.
Challenge
The previous experience had weak information architecture and poor trust communication.
Approach
I rebuilt the funnel with clearer plan differences, usage context and stepped onboarding to reduce setup friction.
Result
A clearer, more trustworthy experience for first-time buyers.